Here at crave.cards we want to make gift-giving as simple as possible for business and their customers. As the push towards sustainable gifting grows we thought this would be a perfect opportunity to share some of the benefits of offering a sustainable choice to businesses when it comes to gift cards.
Meeting customer demand
More and more people are becoming conscious of their eco-footprint and are actively seeking more sustainable ways to give gifts. Tapping into this set of consumers can attract environmentally conscious customers to your business.
Attracting loyal customers
Consumers who associate your business with sustainable values are more likely to become repeat customers.
Increasing market competitiveness
As more businesses move towards incorporating sustainability into their operations and products failing to keep up gives them an advantage over you. Making investing in sustainable gifting a priority will help you stay ahead of the curve and keep your competitive advantage.
Cost savings and efficiency
Many sustainable products are designed to be more durable, eco-friendly and energy efficient. Choosing sustainable gifting can help reduce waste and save on long-term costs, for example, by offering a digital or physical gift card that you can top up unlimited times.
Innovation and creativity
Sustainable gifting often involves innovation and creativity when approaching product design and packaging. We love the 100% bio-degradable, fully compostable and FSC-certified eco options provided by our recommended physical gift card supplier ADC.
As you can see there are a variety of reasons to embrace sustainability in your gifting. From appealing to your customers and supporting your own business to opportunities for innovation and growth, embracing sustainability not only contributes to a greener future but also contributes to long-term business success.
We are proud to incorporate sustainable gifting options in our crave.cards gift cards plans. If you’d like to learn more about our gift cards, and how we can work with you to increase your sustainable gifting options you can request a demo here and we’ll take you through our solutions.